Model wearing purple lipstick, black socks and black shoes.

Charles Jeffrey Loverboy Brings Boundary-Pushing Fashion to New York Fashion Week

In Fashion Features, Fashion Week, New York Fashion Week by Victoria Roberts

Charles Jeffrey Loverboy, the avant-garde brand known for its audacious take on fashion, made a remarkable impression at New York Fashion Week with its latest collection. This event was a showcase of the brand’s unique identity, emphasizing its commitment to celebrating individuality and creativity within the fashion landscape.

Central to the collection was a new footwear campaign that featured a series of “screen tests,” each highlighting distinct Loverboy characters. These characters embodied the whimsical spirit of the brand, bringing each shoe style to life with their vibrant personalities. Each character represented a different facet of the Loverboy aesthetic, creating an engaging narrative that resonated with the audience.

Among the collection’s standout pieces are the Sheathed Boot Moggies, crafted in a sleek black. The smooth, fitted silhouette hugs the leg, providing a sophisticated option that can easily transition from day to night, making it a versatile choice for various occasions. Another key feature of the collection is the Mary Jane Moggies, which come in bold brown leopard and classic black. These styles add a twist to a traditional silhouette, combining eccentric elements. Both styles are distinguished by unique buckle details and a rounded toe, enhancing their charm and functionality.

Photo Credit: Shahram Saadat.

A particularly striking design is the Boot Moggies with Claws, rendered in a fierce black and featuring dramatic claw-like embellishments on the toe. These claws transform a standard boot into a statement piece, making it clear that this collection is not for the faint of heart. The boldness of this design captures the essence of the Loverboy brand, which thrives on challenging conventions. Another intriguing option is the Sheathed Moccasin Moggies, which are enveloped in a smooth black sheath. This design offers a sleek profile complemented by subtle embossed details, adding depth to the overall look.

The Moccasin Moggies with Claws introduce an unexpected twist to a classic style. Actress Tilda Swinton, known for her distinct personal style and boundary-pushing fashion choices, was seen wearing this pair, further highlighting the collection’s appeal to those who dare to stand out.

Moccasins Moggies with Claws, Charles Jeffrey Loverboy for New York Fashion Week Spring-Summer 2025

The campaign, directed by Charles Jeffrey himself, was brought to life through the lens of photographer Shahram Saadat. The collaboration between Jeffrey and Saadat resulted in a visually striking narrative that encapsulated the essence of the collection while showcasing the artistic vision behind it.

Established in London’s historic Somerset House, Charles Jeffrey Loverboy has evolved from Jeffrey’s East London bedroom to a global phenomenon. The brand is now featured in over 90 stores worldwide, reflecting its broad appeal and influence within the fashion community. Loverboy’s designs draw inspiration from Scottish folklore and London’s vibrant queer nightlife, creating a fashion line rich in history and cultural significance.

Mary Jane Moggies in Bold Brown Leopard, Charles Jeffrey Loverboy for New York Fashion Week Spring-Summer 2025

As Charles Jeffrey Loverboy enters its eighth year, the brand continues to explore new dimensions of creativity and collaboration. Future collections will see an increased focus on partnerships with artists in residence, introducing fresh perspectives into the design process. This initiative aims to further enhance the brand’s innovative approach while maintaining its commitment to artistic expression.

Additionally, the brand is placing renewed emphasis on themes of nature, the body, and queer wellness. This focus aligns with the evolving conversation around inclusivity and representation in the fashion industry, further solidifying Loverboy’s role as a leader in promoting queer narratives and aesthetics.

 

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About Victoria Roberts

Born in Brazil, Victoria moved to the United States to pursue her dream of working in the fashion industry. She is now the Communications Manager at Fashion Mingle and resides in Los Angeles.

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Victoria Roberts

Born in Brazil, Victoria moved to the United States to pursue her dream of working in the fashion industry. She is now the Communications Manager at Fashion Mingle and resides in Los Angeles.