Beauty is something the world cannot get enough of, and there’s always room for more. But anybody undertaking the creation of their own brand in fragrance, cosmetics or styling products …
How to Tell Your Fashion Business Story: 3 Simple Ways to Improve Your Marketing
Business storytelling plays a significant role in shaping a fashion brand’s identity and communicating it to customers. Not only customers but investors as well, as they need to be inspired …
Fashion Partnerships and Joint Ventures: 10 Tips for Success
Fashion partnerships can provide brands with a new route to success. As part of our Fashion Business Survival Guide, our industry experts offer their advice on fashion partnerships and joint …
Branding Your Business During The Coronavirus
The coronavirus is impacting businesses in varying degrees and many business owners and leaders have been challenged to pivot and adjust their strategies. As a marketing and brand strategist who …
9 Tips for Growing Your Modeling Career Now and Forever
While every industry and business has had to adjust to the new norm COVID-19 has incited, the modeling industry is one that is used to constant change. And while making …