A personal brand utilizes your experiences and skills as a marketing strategy to promote your business and differentiate you from the competition. According to Fashion Mingle CEO Melissa Shea, it’s …
5 Effective Strategies for Fashion Business Storytelling
Business storytelling plays a significant role in shaping a brand’s identity and communicating it to customers. We invited Jessica Mastors, founder of Story Magic to share how fashion brands can …
How To Build a Sustainable Fashion Business
If you work with fashion, you might not be a stranger to the difficulties of approaching sustainability in your business. It can certainly be challenging to include sustainable fashion goals …
How To Create a Beauty Product
Beauty is something the world cannot get enough of, and there’s always room for more. But anybody undertaking the creation of their own brand in fragrance, cosmetics or styling products …
How to Tell Your Fashion Business Story: 3 Simple Ways to Improve Your Marketing
Business storytelling plays a significant role in shaping a fashion brand’s identity and communicating it to customers. Not only customers but investors as well, as they need to be inspired …