On RAW Artists’ 11th birthday (March 12, 2020) their planned company celebrations were exchanged for an office closure, approximately 24 postponed event dates, and numerous furlough notices. At that time, …
How to Tell Your Fashion Business Story: 3 Simple Ways to Improve Your Marketing
Business storytelling plays a significant role in shaping a fashion brand’s identity and communicating it to customers. Not only customers but investors as well, as they need to be inspired …
Branding Your Business During The Coronavirus
The coronavirus is impacting businesses in varying degrees and many business owners and leaders have been challenged to pivot and adjust their strategies. As a marketing and brand strategist who …
Pro Tips To Grow A Fashion Brand
So you have decided to launch your fashion brand or opening a clothing store. Knowing how important fashion is in today’s times, it’s a great business field to enter. But …
Importance Of Branding When It Comes To Perfume
According to couturiere Christian Dior, “a woman’s perfume tells more about her than her handwriting.” This was when fragrances were thought to be less the backbone of a well-established design …