Asia’s premier fashion event CENTRESTAGE was held September 10-12, 2021 in Hong Kong. The event brought together more than 200 fashion brands from 24 countries and regions, with 30 fashion …
How to Tell Your Fashion Business Story: 3 Simple Ways to Improve Your Marketing
Business storytelling plays a significant role in shaping a fashion brand’s identity and communicating it to customers. Not only customers but investors as well, as they need to be inspired …
Fashion Partnerships and Joint Ventures: 10 Tips for Success
Fashion partnerships can provide brands with a new route to success. As part of our Fashion Business Survival Guide, our industry experts offer their advice on fashion partnerships and joint …
Fashion History: What Got Chanel Started in Fashion?
Coco Chanel has marked her place in the fashion industry with her timeless designs, but what got Chanel started in fashion? Famous for her trademark designs and timeless black …
Fashion History: Coco Chanel No. 5 Perfume
Many people refuse to leave the house without applying some sort of perfume or fragrance. It’s as much a part of their outfit as shoes or accessories. Coco Chanel, a …