Australian Brand Bassike Premieres A Fresh + Fun 2020 Collection at MBFWA

In Australia, Fashion Week by Sofia Villarreal

On May 14, Australian Ready-to-wear brand bassike, best known for it’s design-led style, showcased its Resort 2020 collection at MBFWA with an intimate presentation at The Apollo Restaurant.

This collection is exquisitely fresh and fun – with pieces that evoke light-hearted optimism. The collection is exactly that, comfortable-looking and delightfully fresh. This is the first season with pops of color such as the vibrant jade and soft buttery yellow which lend themselves to the playful feeling of the pieces. It would be difficult not to smile while wearing them. Inspired by playfulness, Creative Director, Deborah Sams infused this collection with the essential bassike brand style, an effortlessness unique to Australia, while also making it entirely wearable and timeless. Utility was at the forefront of this collection, “Internationally, women are looking to build wardrobes that are both timeless and easy to put together,” said Sams.

  • Bassike Resort 2020 Collection. Photo by Sonny Vandevelde
  • Bassike Resort 2020 Collection. Photo by Sonny Vandevelde
  • Bassike Resort 2020 Collection. Photo by Sonny Vandevelde
  • Bassike Resort 2020 Collection. Photo by Sonny Vandevelde
  • Bassike Resort 2020 Collection. Photo by Sonny Vandevelde
  • Bassike Resort 2020 Collection. Photo by Sonny Vandevelde

The effortlessness comes through in the details and proportions of the pieces, which are intended to celebrate the female body. Although the brand is uniquely Australian, the collection has total global appeal for many reasons. The collection is based in being useful, allowing the wearer to have a transitional work to weekend looks as the simple patterns are highly wearable and adaptable to any occasion.

On top of this collection being a breath of fresh air, the bassike brand is committed to sustainability through and through, even the show at The Apollo pared back unnecessary styling and printed materials in an effort to stay true to this.

About Sofia Villarreal

Sofia Villarreal is a digital marketing specialist with several years experience in public relations, fashion editorial, social media management and brand strategy. She is best at helping brands define their voice to communicate their stories with strategic and dynamic methods. She loves reading and writing about fashion, and she is a native Texan who looks forward to relocating and expanding her experience in New York this fall.

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Sofia Villarreal

Sofia Villarreal is a digital marketing specialist with several years experience in public relations, fashion editorial, social media management and brand strategy. She is best at helping brands define their voice to communicate their stories with strategic and dynamic methods. She loves reading and writing about fashion, and she is a native Texan who looks forward to relocating and expanding her experience in New York this fall.